It's no secret.
On top of the wish list of most travelers is the demand for in-flight Internet access for both work and entertainment, more so on long overseas flights.
Responding to travelers demands, United Airlines is on a tear in equipping its fleet with satellite WiFi.
United executives say the airline offers satellite WiFi on more long-haul overseas flights than any other U.S. carrier.
Although more expensive to install, satellite WiFi is better than the air-to-ground Internet technology (pioneered by Gogo) because it's not limited to flights over land.
100 Aircraft with WiFi
United recently launched its 100th aircraft with satellite WiFi.
The airline is installing satellite WiFi on 30 aircraft every month and expects to end 2013 with 200 planes offering the service.
United currently offers satellite WiFi on over half of its combined fleet of Airbus A319 and A320 aircraft that operate in North American markets.
Air-to-ground Internet connectivity is available on United's entire fleet of Boeing 757 transcontinental p.s. Premium Service aircraft, which operate between New York JFK and Los Angeles and San Francisco.
WiFi Based Entertainment
Starting this fall, United will also begin rolling out WiFi-enabled wireless entertainment services.
The new option will provide passengers on-demand programming from a library of 150 movies and 200 TV shows through its wireless network.
Flyers can access these WiFi entertainment options from their laptops, smartphones and tablets.
By mid-2014, the airline expects to have WiFi-enabled wireless entertainment on over 200 aircraft, including Airbus A319s and A320s, Boeing 747s and other fleets.
United currently offers passengers live TV on 200 aircraft and plans to equip those aircraft with satellite WiFi.