Abandoning its one-class for all travelers motif, JetBlue has announced a new premium Mint class for its coast-to-coast flights.
Pitched as a "premium service" at an "unpremium price," Mint will offer travelers 6' 8" lie-flat beds, four private suites among the 16 Mint seats, seats that are 22.3" wide, large (15-inch) TV screens, customized amenity kits, and a menu that includes a pre-departure drink and in-flight cocktails, tapas-style plates and fresh cappuccinos and espressos.
Mint will debut initially on JetBlue's flights from NYC to Los Angeles starting June 15, 2014.
In the fourth quarter of 2014, JetBlue expects Mint to be available on flights from NYC to San Francisco.
JetBlue plans to deploy 11 brand new Airbus A321s on flights to Los Angeles and San Francisco, each with 16 Mint seats and 143 coach seats.
Mint Class on JetBlue
Fares from New York City to Los Angeles will start at $599 (one way).
The airline plans to roll out Mint on its 9:30AM flight to Los Angeles on June 15 and have it on all seven flights a day by the fourth quarter of 2014.
All five NYC-San Francisco flights should be Mint-enabled by the end of the first quarter of 2015.
Coach travelers on JetBlue will pay the price for the lie-flat beds in Mint with their legroom reduced by an inch to 33-inches.
JetBlue CEO Dave Barger described Mint as a "refreshing take on a premium class product. It is stylish service minus all of the stuffiness often associated with the traditional front-of-the-cabin experience. JetBlue is truly all about serving the under-served, the customer who wants to enjoy first-rate service at an exceptional and affordable fare."