The airline industry is a service industry. The Best Business Class Service is the light at the end of the tunnel. And when it comes to the frequent traveler’s Loyalty to the business class, that matters a lot.
There are Many airlines in the industry known for their exceptional service. Qatar Airways is an airline, which has developed a brand around their service.
Similarly Asiana Airlines has become famous for their king size seats and exquisite meals.
A flight is not just a passenger traveling from point A to point B, rather an experience. This is an opportunity for the airline to leave a mark and make a loyal customer out of a frequent globetrotter.
Service has become the most important defining feature of an airline. It defines the image that is imprinted in a customers mind.
Cathay Pacific is known for the little things they do. Small extra snacks or a topping with the meal is something which many customers appreciate. The latest episodes of popular sitcoms, as well as the latest movies, or music albums are appreciated as well.
It is a very simple concept based on a simple idea. A happy customer is a loyal customer. And a loyal customer is a source of regular revenue. As Mahatma Gandhi once said, "Customer is God."
And in today’s competitive market, with many major airlines going belly up. Many have gone under, or are facing bankruptcy. A loyal customer is a part of that coveted treasure that every airline searches for.
With the constant stream of negative news coming from airlines world wide, service is something which is still considered an important part of the flight experience. Japan Airlines, and various others in North American and European airlines have suffered huge losses for the past few years.
And perhaps, The Best Business Class Service is the only way to bring these major airlines back on track. Giving a customer what one promises is a requisite. But to exceed their expectations is something which will leave a lasting impression in their mind. And a good impression in any market goes a long way in creating a long term branding for a company any size.