Now all ye desis can have your favorite caffeine fix Starbucks just before boarding the flight or mere moments after landing in Mera Bharat Mahaan.
Tata Starbucks, the U.S. coffee chain's Indian joint venture, has opened a store in Terminal 3 (domestic terminal) of the Indira Gandhi International Airport in New Delhi.
A second Starbucks coffeeshop will come up soon in the international terminal of the New Delhi airport.
Tata Starbucks CEO Avani Saglani Davda described the store's launch at the New Delhi Indira Gandhi International airport as "consistent with our commitment to work thoughtfully to open stores in locations where our customers want and expect us to be."
Starbucks Expanding Travel Channels
Like in the U.S., Starbucks has identified the travel segment as a major growth opportunity in India and intends to aggressively go after that market.
In the U.S., Starbucks coffeeshops are a common sight at rest areas on major interstate highways like New Jersey Turnpike. Most big U.S. airports including JFK, LaGuardia and Newark, NJ have Starbucks stores.
As part of its expansion in the Indian travel segment, Starbucks will launch coffee shops at the Chhatrapati Shivaji International Airport in Mumbai by the end of March 2013.
Don't be surprised to see Starbucks kapi stores at Chennai and other South Indian airports later this year.
Starbucks' Indian airport stores offer Arabica coffee from the region as well as breakfast items like vegetarian and non-vegetarian sandwiches including Mediterranean Foccasia with Roast Vegetables, Wild Mushroom Pockets and Chicken Ham and Roasted Peppers Ciabata.
Also on Starbucks airport shops' menu are cakes, muffins, pastries, breads and wraps.
Starbucks entered India in October 2012 with three stores in Mumbai, at the historic Elphinstone Building in Horniman Circle, at the Oberoi Mall and the Taj Mahal Palace Annexe.