Starting November, passengers on select aircraft can watch spankin' new movies thanks to a partnership between in-flight wireless Internet services provider Gogo and Magnolia Pictures.
The new Gogo Vision in-flight entertainment service will include pre-theatrical and theatrical releases and compete with seat-back entertainment options.
Gogo intends to bring flyers a library of 100 programs from major Hollywood studios.
Passengers will be able to rent movies and TV shows and stream them to their Wi-Fi enabled devices.
Rentals start at $3.99 for a movie and 99-cents for a TV show.
Beginning in November, passengers on select aircraft can watch sci-fi thriller The Last Days on Mars starring Liev Schreiber before it hits theaters. They can also watch the comedy Best Man Down starring Justin Long (Live Free or Die Hard) and Tyler Labine (Tucker and Dale Vs Evil).
If flyers are unable to finish their movie or TV show on board the flight, they have a 24-hour period to finish watching it on the ground on the same device through a resumption of play feature.
Gogo's in-flight entertainment partners include American Airlines, Delta Air Lines, Scoot and US Airways but the new movies and TV shows service may not be rolled out to all partners initially.