Etihad Airways is introducing eight live TV channels that will broadcast live news and sports on board its flights.
BBC World News, BBC Arabic, euronews and Sport 24 have been available since November 1.
CNBC, Japan’s NHK World Premium, and CNN, will come by the end of November.
Sky News Arabia will follow in the coming months.
The live channels will be available on 21 Etihad Airways' wide-body aircraft by November 7, increasing to 37 wide-body aircraft by the end of 2014.
The airline's Chief Commercial Officer Peter Baumgartner described the eight live TV channels as "a key part of the guest travel experience" and "a fantastic addition to Etihad Airways’ flights."
Highlight of Etihad's sports coverage are the final three races of the Formula 1 season - the Formula 1 Etihad Airways Abu Dhabi Grand Prix (held on November 3 at Yas Marina Circuit), the US Grand Prix scheduled for November 17, and the Brazil Grand Prix on November 24.
Besides the Formula 1, Etihad passengers can watch other live top sporting action this November including the ATP World Tour Finals, English Premier League and German Bundesliga matches, and Euroleague Basketball.
The major sports coverage continues next year with the Australian Open, French Open and US Open tennis championships, the Winter Olympics, the Masters from Augusta and Ryder Cup golf, and the FIFA World Cup from Brazil.
Surprisingly there was no mention of cricket, the pride and joy of over a billion South Asians.