We live in a world with far too much hype.
So how do you separate the travel wheat from the travel chaff?
Aha, that's where TripAdvisor comes in.
TripAdvisor is the most popular travel research site with more travel reviews and opinions than any other site.
At last count, TripAdvisor had 75 million reviews and opinions, up from 50 million in 2011.
The number of images/photos on TripAdvisor now exceeds 11 million.
Hey, there are 3,505 photos of the Eiffel Tower alone on the site.
You can be sure there will be reviews and photos of any vacation destination on your shortlist.
To get a sense of TripAdvisor's popularity, consider this key piece of statistics - Every minute, 50 contributions are posted to its web site.
TripAdvisor boasts 56 million people use its site every month.
Even allowing for some hyperbole and knocking off a few million, the number of TripAdvisor users still looks mighty impressive.
Strong on Hotels
While TripAdvisor has reviews on hotels, restaurants and locations, it's strongest when it comes to hotels.
Big hotels in New York City and other hot spots around the world live in mortal dread of a bad review on TripAdvisor.
I have friends who never make a hotel booking without first checking out the reviews on TripAdvisor.
In all, some 610,000 hotels, 880,000 restaurants and 200,000 attractions are represented on TripAdvisor.
If you haven't already checked out TripAdvisor, I strongly urge you to take a dekko at the site. The web site is http://www.tripadvisor.com