Flying is still a matter of concern for many people. For them safety and security is the first and foremost requirement. For first class fliers and business class fliers not only safety is a priority but lie flat seats are also equally important. This lie-flat seat has made travelling easier for them as they have to travel quite frequently. This way they can take a short nap and relax a bit which is otherwise very difficult for them. The seat flattens and becomes a bed which helps travellers to support their back and relax for a while. Especially in long overhaul flights, these beds are very desirable and convenient.
Many researches were conducted to find out the priorities of premium travellers. It was found out that many of them seek comfort and convenience besides safety. Entertainment options, better seats, enough leg space are some of the things expected from premium travellers. The study showed that about 84% travellers said safety is of paramount importance for them and on the basis of the safety records of airlines they choose whom to fly with. Similarly 67% said that fully recline seats were very important for them as they need comfort while flying. Stretching out is liked by every passenger.
Knowing the demands of passengers, many airlines are trying to woo their passengers by offering them facilities like lie flat seats, more leg space, internet access, a wide range of entertainment option and much more. Passengers who are travelling in first class and business class can afford to pay extra for these facilities. In order to build brand loyalty, they are also trying to improvise their frequent flyer programs. People or passengers staying in different locations have different priorities like Europeans like newer planes whereas Asians are much besotted with good food and high end technology.
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