Enterprise and its sister companies National and Alamo are promising harried air travelers a faster car rental process at the busiest American airports.
And the way they're doing it is by rolling out self-service car rental kiosks at the top 50 airports in the U.S.
The new touch-screen kiosks are designed to let busy travelers skip the lines at the rental counter and cut their check-in time by half.
Enterprise executives say the kiosks will let customers skip the rental counter and initiate both reserved and walk-up transactions with a valid driver's license and major credit card.
Long lines at the car rental counters and the amount of time it takes to complete the whole process have been major gripes of air travelers in the U.S. for over a decade.
The new kiosks are supposed to allow customers to review rental information, change car class, add additional drivers and purchase such options as GPS navigation units and child car seats.
Enterprise is introducing the car rental kiosks at the airports for the first time.
Alamo and National already have kiosks and these are currently being upgraded. Alamo's car rental kiosks have been around since 2005.
To cater to international travelers, the new kiosks will include multilingual displays offering customers a choice of English, French, Spanish, German, Italian or Portuguese languages.
Enterprise is pitching the new self-service car rental kiosks as providing convenience, immediacy and ease for air travelers.
Enterprise Holdings' VP of airport business development Rob Hibbard said, “The feedback we’re getting so far is that this option really improves the rental experience for our airport customers, both domestic and international.”
Time will tell how convenient the new kiosks are and whether their software can quickly process drivers licenses from 50 U.S. states as well as scores of foreign countries and countless variations of credit cards.