Carlson Wagonlit Travel has launched a hotel ratings and reviews site for business travelers.
Called CWT Hotel Intel, the new site will be different from major hotel review sites like TripAdvisor or Priceline in two ways.
First, most hotel review sites including the 800-pound gorilla of the industry TripAdvisor are geared toward leisure travelers.
They are mostly consumer oriented and let travelers read the experiences of other travelers on various facets of a hotel or resort like price, location, service, amenities etc before booking.
Second, the Carlson Wagonlit Travel site will be a private review site that will not be open to the general public.
It will be company-specific and let only employees see the rating and experience of others working within the same organization.
Business travelers can quickly see if the hotel is company-compliant, meaning if the hotel's rates etc are in compliance with a business' internal travel policies.
Tool for Travel Managers
Carlson Wagonlit boasts that the site will provide travel managers a unique tool to help them manage their corporate hotel program, while encouraging travelers to stay at their company's preferred properties.
After a business trip, travelers will receive an automatic email alert prompting them to comment on their hotel stay.
Travelers can give the hotel a rating and post reviews of the property so that fellow business travelers can read about their experience and make an informed choice before booking.
The good thing about the Carlson Wagonlit reviews site is that reviews can be made only after a genuine stay. This is a big deal since a significant portion of all online reviews are fake, posted by owners or rivals.
Carlson Wagonlit executives say that information on room availability, hotel facilities and details of negotiated rates, such as breakfast, Wi-fi and parking, will be displayed on the site.
CWT Hotel Intel hotels review site is powered by travel-review services provider Vinivi.
Carlson Wagonlit Travel is a leading provider of business travel, meeting and event services.